As the dairy industry has a strong foothold in India and the climate is hot, the ice cream parlour is a perfect retail food venture. The culture of dining outside, having surplus money with the young generation is the major reason for the increasing demand for ice cream shops. Ice-cream is typically regarded as a seasonal product, with demand peaking during the summer months. However, in recent years, the consumption of ice-cream and other frozen novelties in winters has been on the rise. A mix of factors is responsible for lessening the seasonal impact and contributing to the overall growth
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